Victor, a decentralized shopping platform based on blockchain and supported by blockchain organization NEO Amsterdam. With it, consumers can control how they share their personal information with merchants in exchange for receiving highly personalized product recommendations, along with financial incentives. Data such as the user’s web history and interactions will be recorded transparently within the application, forming a ‘snapshot’ of the person’s digital identity. And because all information is submitted voluntarily and to the user’s mutual benefit, Victor will comply with all present data collection laws.

Victor intends to stay compliant with privacy laws by encrypting all personal information in the application. Also, no private keys are stored or identified within, thus making it impossible to read or access the user’s personal data without explicit permission by the owner.

The two primary functions of Victor are the facilitation of transactions and the storage of personal data for the mutual benefit of both shoppers and merchants. For merchants, they get access to rich-profile data that allows them to serve targeted advertisements to niche consumer segments. While shoppers get highly-personalized product recommendations and financial rewards for sharing their personal information.

The app ‘s economy is powered by VCTR and V.VCTR tokens with each having their separate use cases. VCTR tokens serve as the rights for licensing and rewards, and will be listed on reputable exchanges, while Victor’s V token (V.VCTR) will not be purchasable or exchangeable outside of the ecosystem. V.VCTRs are described as “multi-utility tokens that will serve participants as a medium of exchange,” and are therefore the primary currency within the application. Consumers are rewarded in V.VCTR for sharing their personal data and interacting with the platform, and those tokens may then be redeemed with merchants directly for discounts.

Consumers can earn V.VCTR by sharing their personal information (data points) through a number of use cases. For example, by browsing the Shop Feed within the application, filling out surveys, purchasing a product with embedded rewards, staking personal information and completing their personal profile.

Merchants, on the other hand, consume tokens for several reasons, such as for user acquisition, activation or retention, and may also be used to unlock premium merchant features. The use of tokens by merchants ties into the application’s ‘freemium vs premium’ model.

The E-Commerce has grown quickly from $1.5 to $2.8 trillion over the last four years, and that it is expected to reach $4.1 trillion by 2020. Although there’s more money changing hands and more products listed than ever before, there’s also an unprecedented number of competitors who all struggle to get their messages heard and audiences to act.

Mr.RODGER BUYVOETS has the background in e-Commerce of over 15 years, founded 3 companies and the current founder and CEO of Crobox, fan of NEO.